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INDONESIA
Nirmana
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 02150905     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
NIRMANA Jurnal Deskomvis aims to: Promote a comprehensive approach to visual communication design incorporating viewpoints of different diciplines Strenghten academic exchange with other institution. Encourage designer, practicing, academic and others to conduct research and other similar activities.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 2, No 1 (2000): JANUARY 2000" : 5 Documents clear
IKLAN TELEVISI DALAM PERSEPSI KOMUNIKAN Duto Hartanto, Deddi
Nirmana Vol 2, No 1 (2000): JANUARY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.707 KB) | DOI: 10.9744/nirmana.2.1.

Abstract

Private televisions have taken a role in the fast growing of advertising world in Indonesia. The ascent of the private televisions with their commercial programs has shifted the position of printed and radio commercials. All programs in the television such as entertaintment%2C news%2C movies%2C quizzes%2C etc. are inseparable with TV commercials. Through these commercials%2C advertising producers and their creative team expect their commercials%2C advertising producers and their creative team expect their works perceived by the public. accordingly%2C TV commercial creators should give a clear perception of the ad they made. Abstract in Bahasa Indonesia : Berkembang pesatnya dunia periklanan di Indonesia tidak terlepas dari peranan televisi swasta. Munculnya televisi swasta dengan iklan televisinya berhasil menggeser posisi iklan media cetak dan radio. Setiap tayangan hiburan%2C informasi%2C film%2C kuis dan lain-lain tidak bisa dipisahkan dari iklan. Melalui iklan televisi ini%2C para produsen dan kreator iklan berharap hasil karyanya dapat diterima komunikan. Untuk itu kreator iklan. harus dapat memberikan persepsi yang jelas tentang iklan yang dibuatnya. tv commercials%2C advertisement perception.
GAMBAR SEBAGAI ALAT KOMUNIKASI VISUAL H. Istanto, Freddy
Nirmana Vol 2, No 1 (2000): JANUARY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (39.617 KB) | DOI: 10.9744/nirmana.2.1.

Abstract

The language of drawing is necessarily required in modern world nowadays especially during information-communication era%2C the role of drawing is expanding. Drawing is not only important for designer%2C but also crucial for the experts of engineering%2C education%2C bussiness%2C social%2C politics and industry. This article will impart the details from the history drawing was discovered to its function as a means of communication in modern era. Abstract in Bahasa Indonesia : Bahasa gambar sangat dibutuhkan dalam dunia modern saat ini%2C dalam era komunikasi -informasi ini peran gambar semakin besar saja. Gambar tidak saja penting bagi desainer%2C tetapi juga penting bagi ahli-ahli teknik%2C pendidikan%2C bisnis%2C sosial%2C politik dan industri. Tulisan ini akan merinci dari sejarah ditemukannya gambar sampai fungsi gambar sebagai alat komunikasi dalam dunia modern saat ini. drawing%2C communication%2C visual communication
KOMPUTER GRAFIS DALAM IKLAN DI MEDIA CETAK DAN TELEVISI Dwi Waluyanto, Heru
Nirmana Vol 2, No 1 (2000): JANUARY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.99 KB) | DOI: 10.9744/nirmana.2.1.

Abstract

Commercial appearances in television and printed media has evolved continuosly. Ad designers always try to improve their commercial works performance. The existence of graphic computer in the world of advertising has succeded to draw attention of the targetted public. Through the advancement of computer technology%2C the designers tend to create their works by blending art and technology. However the creative work of ad designer is the process of imaging%2C writing%2C arranging and producing of an advertisement. Abstract in Bahasa Indonesia : Penampilan iklan di media cetak maupun televisi terus-menerus mengalami perkembangan. Para desainer dibidang periklanan selalu berupaya menyempurnakan penampilan iklan-iklan hasil karya mereka. Keberadaan komputer grafis dalam dunia periklanan ternyata berhasil menarik perhatian khalayak sasaran%2C dan berkat kemajuan teknologi komputer yang semakin canggih%2C para desainer iklan berkarya dengan cara memadukan seni dan teknologi. Bagaimanapun pekerjaan kreatif desainer iklan tersebut adalah sebagai proses penggambaran%2C penulisan%2C perancangan dan produksi sebuah iklan. Computer graphic%2C advertisement%2C print media%2C television media
KOMPOSISI DALAM FOTOGRAFI Yuliadewi, Lesie
Nirmana Vol 2, No 1 (2000): JANUARY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.2.1.

Abstract

At the first time%2C Frederick Scott Archer found collodion%2C an element of photography%2C that covered the glasses and can be put it on obscura camera to have the picture. This methode has used before%2C in all European and American countries. The photographer%2C at that time%2C had not cared about the quality of the picture. Meanwhile together advanced technology%2C human discovered some elements that can make a picture became more sharply. From that point%2C photographers become more appreciate with photography work. All sorts of aspects that can give more value for the picture%2C has been more attractived%2C ie: composition that can help to discover a better quality of photography work. Abstract in Bahasa Indonesia : Pada mulanya Frederick Scott Archer menemukan collodion%2C bahan baku fotografi%2C yang dilapiskan ke kaca dan langsung dipasang pada kamera obscura untuk menghasilkan gambar. Cara ini digunakan untuk memotret di seluruh Eropa dan Amerika. Para fotografer pada zaman itu masih belum memperhatikan kualitas gambar. Namun%2C seiring dengan perkembangan zaman dan kecanggihan teknologi%2C manusia menemukan bahan yang dapat membuat sebuah gambar menjadi tajam%2C dan penggemar fotografi pun mulai memperhatikan nilai lebih karya fotografi. Berbagai aspek penunjang keberhasilan yang memberikan nilai lebih mulai diperhatikan%2C antara lain komposisi yang dapat membantu terwujudnya suatu karya fotografi yang bermutu. photography%2C composition
FIGUR WANITA SEBAGAI PENARIK PANDANG DALAM IKLAN D. Hagijanto, Andrian
Nirmana Vol 2, No 1 (2000): JANUARY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/nirmana.2.1.

Abstract

In order to gain brand awareness effectively%2C advertiser use unusual and sometimes inappropriate form of creatifity to make their ads more memorable such method includes the use of women s sexual attractions which%2C on the other hand%2C causes in fraction of ethical norms. Will this be called a deviations in ads or a compromise approach to the audience taste? Abstract in Bahasa Indonesia : Untuk mencapai brand awareness yang lebih tinggi%2C pengiklan harus membuat iklannya menarik%2C lewat kreativitas yang tinggi. Ketika kreativitas itu menggunakan pendekatan yang terjebak oleh pelanggaran norma-norma etis kemasyarakatan -lewat eksploatasi figur wanita dan daya tarik yang melingkupinya-. Akankah kreativitas itu disebut sebagai penyimpangan dalam iklan? Ataukah sah-sah saja sebagai suatu bentuk pendekatan yang menuruti selera pasar. advertisement%2C women s sexual attractions%2C body language

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